Capacity Building Workshop for Tourism SMEs - 2014  

This report was published as part of USAID/Jordan Economic Growth through Sustainable Tourism in Jordan Project (JTD III) in 2014. The project assessed the marketing training needs and developed a training program for a group of potential and existing tourism projects in Ajloun. The report covers both phases of the project: the assessment of the capabilities of the selected trainees and the customization of training to match the needs and maximize the return on the investment, as well as the delivery of the workshops. The assessment report as well as the training outline, evaluation, and recommendations for future trainign are included within this report.