The medical services sector in Jordan is considered among the best in the region. This is
largely due to the highly qualified caliber it employs and retains, and the government’s
continuous emphasis on best practices. Though technically advanced, this sector still has a
lot of potential to grow and become more attractive to patients locally and regionally. By
improving the quality of customer service that this sector provides, this industry can flourish
and bring about economic advancement to the country. This is a widely received idea in this
sector, as the country tries to place itself as a pioneer in medical tourism in the region. One
of the crucial factors that can alleviate this sector’s reputation regionally and even worldwide
is the improvement of customer service provided to patients and clients in general.