"The USAID/Jordan Tourism Development Project II (JTP II) has identified the need to assist the small, non branded hotels of Jordan to establish a co-op marketing consortium so as to enhance their capacity to market directly and collectively to global markets. These hotels presently have very limited marketing capability and consequently suffer from reduced occupancy levels over extended periods of the year. Transforming their direct marketing capability or engaging effectively in low season marketing using e-marketing represent particular challenges that these hotels are unlikely to overcome as individual operators or without special enabling and empowering actions by JTP II." (Jordan Tourism Development Project II -JTD II-, 2009)