Drivers Of Behavior Change - Qualitative Research Findings

Tags: Human behavior Energy conservation Hydrology and water resources Population surveys

This report produced as part of the Public Action for Water, Energy and the Environment Project (PAP) presents the findings of the qualitative research designed to understand the outlook of Jordanians, what drives and motivates them and ultimately identify the key determinants of behavioral change. The findings explore behavioral drivers within segmented target groups from the Jordanian public, in order to use them in the design and implementation of programs promoting conservation of water or energy, and reduction of solid waste. The report was published in 2010.

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