Demand Side Management (DSM) programs affect different customers according to the type of tariff they fall under and the types of electricity end-uses employed. Industrial customers have very different usage parameters for their electrical power compared to commercial customers – let alone residential customers. ESCB endeavored to reflect the diversity of electricity prices and uses through focus groups comprising different types of customers and different geographic areas. The objective was to better understand the concerns of non-residential utility customers and identify the opportunities for and obstacles to saving energy. There was no attempt to consult with household/residential consumers, as these consumers do not have a readily-available association or organization to represent them.