Research conducted by Public Action for Water, Energy and the Environment Project (PAP) indicated that while the public is aware of scarce water resources they are less aware of the extent of challenge, have little understanding of the real cost of water, and there is a lack of shared responsibility to find solutions for this crisis. PAP conducted a communications assessment of the two main water utilities in Jordan- the Jordan Water Company (Miyahuna) and Aqaba Water Company (AWC) in Aqaba. This assessment report for the AWC addresses the major findings, conclusions and recommendations for developing an outstanding and targeted communications process. The report was published in 2012.