This is the Jordan Tourism Sector Assessment Report published by USAID as part of the Business Enabling Environments for Agile Markets (BEAM) Project in 2013. The assessment examines critical questions related to Jordan’s best opportunity areas for tourism development growth that will result in increasing tourism receipts, private-sector investment in tourism, and tourism-related employment. The report identifies global trends, best practices, and benchmarks shaping tourism demand and competitiveness. It also suggests approaches for expanding tourism in key Jordan governorates and secondary destinations in ways that benefit local communities.