The GIZ Employment-oriented MSME Promotion Project (GIZ-MSME) aims to support Jordanian MSMEs in line with national strategies by focusing on tourism, among others, as a sector with considerable growth and employment potential. More specifically, the project aims at improving
enterprise competitiveness, enhancing the
competences within MSMEs and improving the
business and investment climate for MSMEs active in the tourism sector. This study was conducted under the auspices of the GIZ-MSME project, in close consultation with sector stakeholders, to provide a comprehensive understanding of the sectoral
structure and current and projected trends, as well as challenges and opportunities for improved competitiveness domestically and abroad.