Maximizing the Value of Communications: A Communications Assessment of Water Companies in Jordan - Aqaba Water Company

Tags: Technology Assessment Utilities Information management Social Marketing Communications

Jordan is among the water-poorest countries in the world. Research done by the Public
Action Project (PAP) indicates that while the public is aware of scarce water resources
they are less aware of the extent of challenge, have little understanding of the real cost
of water, and there is a lack of shared responsibility to find solutions for this crisis.

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