Public Awareness and Attitudinal Research of Tourism in Jordan  

In order to mobilize support for the industry among policy makers, the business
community and the opinion shapers for a better recognition of the true values of tourism,
in addition to motivating the industry to offer greater endorsement of job opportunities
as viable careers while also affecting a shift in attitudes and forging positive perceptions
and dispositions towards the industry, it is deemed necessary to implement a multi-track
national public awareness campaign that targets these audiences.