DATA ANALYSIS IS SUBJECTIVE:
Need to acknowledge your own biases when doing analysis
Different people can analyze the same data and come up with different findings!
Might see a trend you like and keep it even if it isn’t supported by data
We all look for certain things
You may have an idea of what’s true but then see evidence in the data that has entirely the opposite finding!
No coincidence that studies funded by oil companies show no evidence of climate change vs studies funded by climate change activists!
Quality of analysis is based largely on the quality of the data collection tools.