Readiness Assessment Report to Better Target MICE and Other High Value Markets

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Date Added
2017-02-14

Corporate Authorship
Chemonics International, Inc.

Issue Date
2015

Uploaded By:
USAID/Jordan Monitoring and Evaluation Support Program (MESP) USAID/Jordan Monitoring and Evaluation Support Program (MESP)
(Muna Mansour)

Resource Type
Other

Language
English

Activity
Economic Growth through Sustainable Tourism Project (SIYAHA)

Tags: Economic growth and development Assessment Poverty

The USAID Economic Growth Through Sustainable Tourism Project responded to a request by the Ministry of Tourism and Antiquities (MoTA) to assess the readiness of museums in Jordan for promotion
and attracting/receiving visitors from MICE and other high value markets. With the purpose of promoting museums and attracting local and international visitation, MoTA is planning on requesting funds through the Ministry of Planning and International Cooperation (MoPIC), to be deployed in museums’ development and rehabilitation.

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