Readiness Assessment Report to Better Target MICE and Other High Value Markets  

The USAID Economic Growth Through Sustainable Tourism Project responded to a request by the Ministry of Tourism and Antiquities (MoTA) to assess the readiness of museums in Jordan for promotion
and attracting/receiving visitors from MICE and other high value markets. With the purpose of promoting museums and attracting local and international visitation, MoTA is planning on requesting funds through the Ministry of Planning and International Cooperation (MoPIC), to be deployed in museums’ development and rehabilitation.