This paper shows that the intersection of transportation with gendered social norms, social expectation, stigma and safety concerns represents a major obstacle to women’s economic empowerment in Jordan. Yet, very little attention has been given in policy-making and planning to better adapt to the different realities experienced by various groups of actual and potential passengers. Drawing upon research conducted in Irbid, Salt and East Amman, this paper provides recommendations for the Jordanian transportation sector in creating and implementing inclusive policies using a gender perspective. The research includes focus group discussions, individual interviews, regular visits of local and governmental organizations, a recent participative assessment of the transportation sector that focused specifically on the barriers faced by women, and an extensive review of secondary literature, existing policies and governmental plans for the sector.