Wellness Is In Our Nature: An Assessment Of Jordan’s Wellness Tourism Potential

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Date Added
2020-06-17

Corporate Authorship
USAID Building Economic Sustainability through Tourism Project

Issue Date
2019

Uploaded By:
Placeholder Image Building Economic Sustainability through Tourism Project (BEST)
(Lena Barbar)

Resource Type
PDF

Language
English

Activity
Building Economic Sustainability through Tourism (BEST)

Tags: Tourist industry

The global wellness industry is a thriving and fast growth sector, and one of its healthiest components is wellness tourism. While the MENA region is currently the smallest globally as a wellness destination, it is growing at a faster rate than the rest of world. This assessment points to the fact that Jordan is uniquely suited to developing a wellness tourism positioning and using it as one of the ways to drive growth in both value and volume of its tourism.

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