A Study of Consumer Behavior in the South  

The domestic trade sector (wholesale and retail trade and maintenance of vehicles) is an
important economic sector in Jordan, contributing to about 10% of GDP. The domestic trade
sector is among the sectors that attracts and employs Jordanian workers; employing about
17% of total Jordanian workers in all sectors. Data showed that the trade sector employs
7.1% of total workers in Karak, 5.5% in Tafila and 6.4% in Ma'an. This shows the low
proportion of workers in this sector in the surveyed areas compared to the rest of the
Kingdom.