"The vision that underpins this report is one that plans for the transition of Petra to a primary destination for extended length of stay. This can be achieved through leveraging the global appeal of the World Heritage site and by expanding the tourism offering and value proposition through themed diversification that is based on heritage and authentic experiences. The development stages will first seek to increase dwell time related to heritage and then lengthen duration of stay by promoting Petra as a base for travel to other sites. The final stage entails implementing an extensive planned investment programme designed to achieve the master plan objective of Petra as a well-defined “international destination”." (Jordan Tourism development Project II -JTD II-, 2010)