"Today’s tech-savvy traveler uses technology at every step of their travel experience, from pre-trip research, packaging and booking, to communication and decision-making as they travel. Technology use continues with post trip communication, reviews and recommendations. This complete portrait of the modern travel experience identifies the key issues facing the trade, which are then summarized and reviewed from the perspective of emerging markets. This session will also look at global travel research, booking and buying trends." (Jordan Tourism Development Project II -JTD II-, 2010)