DSDC (Dead Sea Development Company) Marketing Plan

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Date Added
2017-03-19

Corporate Authorship
David Spira, Senior Consultant

Issue Date
2009

Uploaded By:
USAID/Jordan Monitoring and Evaluation Support Program (MESP) USAID/Jordan Monitoring and Evaluation Support Program (MESP)
(Muna Mansour)

Resource Type
Other

Language
English

Activity
SABEQ (Sustainable achievement of business expansion and quality)

Collections

This resource is part of the following collections:

Tags: Tourist industry Collective agreements Geographic information systems Economic growth and development Regional development Investment promotion Intellectual property Investors Communications Stakeholders Performance Monitoring

Jordan’s recently established Dead Sea Development Area has the potential to receive
significant private sector led investment into large-scale tourism-related property
development, hospitality-related services and physical infrastructures. To do so in a
competitive global tourism industry, the Dead Sea Development Company (DSDC), in
partnership with other Jordanian public sector entities not least the Development Zones
Commission will play a proactive and dynamic role in preparing product, identifying potential
partners, marketing investment opportunities to target investors and undertaking and
completing property development transactions that represent good value for DSDC
stakeholders and which will make significant contributions to Jordan’s growing tourism
offering.

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