The successful “Al Dhulail Gathers Us” Initiative held in October 2017 with the support of USAID Cities Implementing Transparent, Innovative and Effective Solutions (USAID CITIES) was the turning point where Al Dhulail Municipality realized the importance of direct interaction with the community and the positive potential of community engagement. As part of this realization, Ahmad and his municipal colleagues sought out USAID CITIES’ support to refine and strengthen their communication skills. They recognized that sustaining any changes that emerged as a result of USAID CITIES’ assistance, would need to become part of a “culture of trust” between the Al-Dhulail municipality and its community before changes could become truly meaningful and long-lasting.