"The objective of this project was to plan and deliver a two-day training session on maximizing effectiveness of trade event participation for trade shows, road shows and sales calls. Using World Travel Market (WTM) 2010 as a case study, the intent was to enable participants to gain necessary knowledge, skills transfer, training and practical application that would aid in upgrading their international trade event professionalism and performance." (Jordan Tourism Development Project -JTD-, 2010)