"The Siyaha Business Mentorship Program assists startups and developing businesses (Mentees) grow/develop their business by linking them with experienced business people (Mentors) to guide them through the process and learn from best practices. The Business Mentors will work with the Mentees to improve business performance, management and development.
The Mentorship Program will be of great benefit to Mentors, they will have the opportunity to network with other emerging businesses, opportunity to train, have media exposure, speak in forums about mentoring and win prizes for being outstanding Mentors." (Al Jidara, 2006)