Resource
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LanguageEnglish
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Resource TypeDocument
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Uploaded By
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Date Added2017-02-01
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Corporate AuthorshipChemonics International, Inc.
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Jordan Tourism Board Store Business Plan
"The Jordan Tourism Board (JTB) was launched in March 1998 as an independent, public–private sector partnership. The Jordan Tourism Board was established to promote Jordanian tourism products by utilizing appropriate marketing and brand strategies to position and promote Jordan in international markets. The principal tourism products promoted include cultural, natural, religious, adventure, leisure.Integral to its marketing strategies, The Jordan Tourism Board plans and executes programs of international promotional activities in foreign markets"