This report describes the new product development strategies that each of the four MFI partners
interested in researching and how these approaches fit into their overall market strategy. This
information was collected through a series of interviews with the MFIs with the promise to
respect their concerns for privacy by not sharing their new product ideas and strategies with the
other MFIs. Each MFI Chair and Executive Director was asked questions regarding how they
viewed their MFI’s competitive position, level of customer satisfaction, current and future target
market niches, as well as product adaptation and new product strategies for improving their
market positions in the future.