Jordan Family Planning Users’ Profiles and Market Segmentation Analysis  

The purpose of this review is to inform the development of marketing plans for general demand
creation for Family Planning (FP) products and services in Jordan, as well as strategic plans for
partnerships with private sector pharmaceutical companies and FP service providers. This
analysis provides an understanding of the market size for FP methods in Jordan, the way the
market is divided along demographic, socioeconomic, cultural, and other factors, and the role that
the public, private, and NGO providers play in meeting current and potential demand for FP in