Jordan Family Planning Users’ Profiles and Market Segmentation Analysis

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Date Added
2017-02-19

Corporate Authorship
Marianne El-Khoury

Issue Date
2011

Uploaded By:
USAID/Jordan Monitoring and Evaluation Support Program (MESP) USAID/Jordan Monitoring and Evaluation Support Program (MESP)
(Muna Mansour)

Resource Type
Other

Language
English

Activity
Strengthening Health Outcomes through the Private Sector(SHOPS)

Tags: Demography and vital statistics Women in development Assessment Evaluation Report Social Marketing Economic growth and development

The purpose of this review is to inform the development of marketing plans for general demand
creation for Family Planning (FP) products and services in Jordan, as well as strategic plans for
partnerships with private sector pharmaceutical companies and FP service providers. This
analysis provides an understanding of the market size for FP methods in Jordan, the way the
market is divided along demographic, socioeconomic, cultural, and other factors, and the role that
3
the public, private, and NGO providers play in meeting current and potential demand for FP in
Jordan

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