Clusters assessment report : final  

The Siyaha program supports directly the successful implementation of the National
Tourism Strategy 2004-2010 developed in 2004 by the Ministry of Tourism and
Antiquities and the tourism trade/private sector of the Kingdom of Jordan and approved
by the council of ministers. This Strategy features four key pillars of which the second is
“Enhance Product Development and Competitiveness”. This report supports Component
2 of the Siyaha program entitled “Product Development” which is logically underpinned
by this pillar. The key objective of this report is to prioritize and assess development
opportunities at four site-based tourism clusters in Jordan with a view to strengthening
their offer to boost their competitiveness and attract international tourism. The report is to
provide a logical framework for destination development at each cluster. It directly
supports the participatory rapid assessments to be undertaken at each cluster, which are
focusing on the resources available in each community. The report also identifies
possible interventions at these clusters that the Siyaha program can consider for
implementation in its early stages of operation as demonstration projects