"The three year, $17.1 million SIYAHA—Jordan Tourism Development Project is conducted through a task order under the GBTI IQC. The overall goal of this project is to promote Jordan’s competitiveness as an international tourism destination. To do this, the project will establish the proper institutional and regulatory framework that will enable a private sector-driven approach that also spurs tourism growth while concurrently preserving the nation’s historic and natural treasures.

The two primary objectives are to: 1) ensure institutions and policies are in place that will facilitate the implementation of the National Tourism Strategy; and, 2) promote sustainable tourism projects, which involve the private-sector resources and participation by local communities, local and international NGOs, and associations, among others, that serve as replicable models of sustainability and best practices." (Chemonics International Inc., 2006)