JCAP sought to explore the campaign’s contribution to perceptions, attitudes, intentions, and practices related to family planning and the psychosocial and cultural factors that encourage or hinder the adoption of family planning practices. Ipsos proposed a post-campaign assessment to understand target audiences’ response to the campaign and the subsequent impact on their behavior.
The assessment used a qualitative methodology, employing semi-structured interviews with representative members of the target audiences. The assessment had the following objectives:
Explore exposure, reactions, and impact
Explore factors influencing the adoption of family planning practices
Explore perceptions and attitudes toward family planning concepts and identify sociocultural factors influencing them