Tourism Development Corporation Financial Model  

The attached draft financial model was created to define the potential benefits of improved management of Jordan’s Heritage sites, as being proposed by SIYAHA, through creation of a Tourism Development Corporation. The Model is used to support the drafting and development of the Tourism Development Corporation Financial Model Business plan. The model was constructed on the basis of historical visitations and entrance fees for a selection of key sites including Petra, Jerash, Kerak, Amman Museum and Citadel, Ajloun, Um Qais, Um Al Rassas, Amra Castle, and Shobak. The model further extrapolates and projects the financial statement for each of the sites and the Tourism Development Corporation corporation and demonstrates using conservative assumptions how the investment in site management and capital improvements, the revenue/income opportunities can be greatly enhanced in a sustainable manner that will have a net positive effect for the GOJ.