Handcrafts comprise a very important component of Jordan’s tourism strategy. Crafts reflect our traditions and our diverse cultural heritage. Visitors to Jordan are no longer mere observers of our cultural and archaeological sites. Tourists today want to learn about Jordan through participation, often through crafts. They are also looking for authentic reminders of their visit, something that is evocative and meaningful. They want to share their experience with their friends and family by bringing them a little piece of Jordan.