"Perceptions of women as homemakers are often found closely associated with women's labor participation rates. Views on traditional gender roles appear to be formed by women and men when young and strongly influenced by religious and culture ideology. These attitudes are particularly concentrated and enforced in tourism-related employment. Although the role of policy with respect to cultural and religious ideology is likely to be controversial, Practice shows a smooth transition starting with elementary education can break the stereotypes gradually and eliminate any discriminatory attitudes towards women in employment.

This report, therefore, focuses on women's role and employment in the tourism sector. The norms, laws and social values of society are highlighted as major challenges of how women accept and are accepted as formal participants in the tourism sector. By acknowledging and addressing these issues, action can be taken by all involved stakeholders to better promote the role of women in the labor force in general and tourism sector in specific." (Jordan Tourism Development Project II -JTD-, 2009)