This is the end-of-project report for the project Export Coaching Program that included five
second-tier information and communications technology firms. The Jordan Exporters
Association and int@j administered the program, which ran from January-August, 2010.
The initiative’s overall goal was to assist five Jordanian ICT companies in entering
appropriate Middle Eastern markets in order to establish sustainable exports.. The specific
objectives of the program were:
- To improve the ICT companies’ export marketing and management skills; and
- To help participating companies develop functional Export Marketing Plans (EMP)
for their target markets