Resource
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LanguageEnglish
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Resource TypeOther
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Uploaded By
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Date Added2017-02-19
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Corporate AuthorshipBeichl, Lisa
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Market demand assessment and marketing strategy for medical tourism
While there are various predictions on the actual size of the Medical Tourism market, there
are clear indications that global outsourcing of medical care is becoming an industry.
Between the increasing uses of telemedicine, the growth of US hospitals abroad, and the
general increases in medical costs, there are opportunities for countries and hospitals
providing high quality medical care at competitive costs. Indeed, medical tourism is deemed
advantageous to developing health markets where educational standards are high and labor
costs are low. In fact, the World Bank ranked Jordan as generating more income than that
spent on health