Silsal Marketing Plan  

Part of SABEQ’s support to the members of the Business & Professional Women – Amman [BPW-A] in developing comprehensive marketing plans.Silsal ceramics was started in 1991 as a social development project with the aim of
preserving and nurturing Jordanian talents… traditional potters who have inherited their skills
over the generations and budding artists with creative abilities. Silsal is currently owned and
run by Mrs. Reem Habayeb with the creative side of the business managed by her daughter
Samar as well as two administrative and sales staff, an accountant, and a driver.