Due to dynamic changes in the region specially the banking sector, it is very important for
banks and banking sector players to have a full and real insight to market perception and
attitude. This project was executed to implement the report on recommendation for banking
sector research developed June 2008. Such results will enable banks and sector
stakeholders to have a better understanding of banks’ customers’ perception and reaction
towards their work, hence have a better understanding of customer’s needs and wants and
will enable them to develop and offer solutions to satisfy such needs and wants.